Commerce Équitable France (CEF)

Identity card

Commerce Équitable France, formerly PFCE (Plate-forme pour le commerce équitable or French fair-trade platform) is a non-profit association that was created in 1997 under the 1901 French law of associations. For the past 20 years, Commerce Équitable France has brought together the main French actors in the fair-trade sector. The goal of this collective is to promote fair-trade in France and abroad, and to support the ecological and social transition of our modes of production and consumption.

Commerce Équitable France works both for a change of scale in fair consumption and greater fairness in economic sectors: social justice, respect for human rights and environmental protection through a transformation of our modes of production and consumption.

At the end of 2017, to meet new challenges and respond to the change of scale of fair-trade in France, the collective—made up of actors in the sector—adopted a new name: Commerce Équitable France.

Historically, Commerce Équitable France focused its activity on accompanying the fair-trade sector in its efforts to develop fairer and more balanced relationships between the North and the South. But when the law on the Social and Solidarity Economy was passed in 2014, the association took the opportunity to amplify its ‘local’ or ‘North/North’ fair-trade activities.

Commerce Équitable France has links with many other FPH partners.


Help reform trade rules and practices to make the economy a tool to free human beings while also preserving the environment and the essential elements of the biosphere.

Related programmes

Modes of action

  • expertise
  • training
  • networking of actors
  • mobilization, rally
  • advocacy, lobbying, influence strategy
  • media actions: pamphlet, opinion paper, campaign
  • books, reviews publishing
  • development of teaching material
  • documentaries, films, videos, animated films
  • meetings, exchanges, assemblies
  • diffusion of best pratices creation of labels
  • case studies, models and simulations

Target audience

  • economic players
  • local authorities
  • farmers, farmers’ unions
  • associations
  • citizens

Thematic areas

  • economy
  • governance
  • agriculture and food
  • environment
  • local territory management
  • information
  • ethics
  • responsibility
  • woman & gender
  • citizenship