Résistance à l’Agression Publicitaire (R.A.P.)

Identity card

RAP, Résistance à l’Agression Publicitaire or Resisting aggression from advertisements, was created in 1992 with the primary objective of “fighting the direct and indirect negative effects of advertising activities on the environment and citizens”. The association brings together more than 15 active local groups in France and has a permanent national secretariat in Paris. It is a member and associated group of the Friends of the Earth-France federation. RAP is also a founding member of the Subvertisers International network (subvertisers-international.net).

Objectives

The primary objective of the association is to combat the direct and indirect negative effects of advertising activities on the environment and citizens. It has set itself the goal of combatting the hegemony of the big-name corporations that have become famous mainly through advertising, and thus promoting sobriety in advertising to help us move away from our consumer society and toward more frugal–and thus sustainable–societies.

Modes of action

  • expertise
  • mobilization, rally
  • advocacy, lobbying, influence strategy
  • legal action
  • media actions: pamphlet, opinion paper, campaign

Thematic areas

  • environment
  • democracy
  • culture
  • economy
  • governance